Focused on the tools and strategy behind modern marketing: social media, search engines, content, analytics, and campaign planning. Students complete live-campaign exercises, preparing them for roles at agencies, e-commerce brands, and in-house marketing teams.
What you’ll learn
- Social media marketing and content planning
- Search engine optimization (SEO) and search ads
- Content marketing fundamentals
- Analytics, reporting, and campaign performance
- End-to-end campaign planning exercises
Career opportunities
Graduates commonly move into social media executive, digital marketing assistant, or e-commerce support roles at agencies and brands.
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